Research Shows Significant Role Of AI In Encouraging Potential Customers To Buy Prod

Saturday, 09 Nov 2024

By deriz@insightinnews.com Lazada's recent research unveils a strikingly high level of consumer confidence in platforms powered by artificial intelligence (AI). An impressive 92 percent of participants depend on AI for tailored product recommendations, while 90 percent engage with it for personalized product summaries. "Indeed, 88 percent of respondents base their purchasing choices on content and product suggestions generated by AI," said James Dong, Chief Executive Officer of Lazada Group. Further insights from Lazada's study reveal that 80 percent of participants utilize AI features within the e-commerce application at least weekly, with chatbots emerging as the most popular tool. This is closely followed by visual product searches and translation functionalities. The report also explores the underlying motivations driving consumers to embrace AI in their online shopping experiences. "Over half of the respondents (52 percent) in Southeast Asia identified shopping convenience as the foremost reason for integrating AI into their daily lives," James highlighted. Moreover, 51 percent emphasize the importance of product reviews and seller ratings, underscoring a significant opportunity for sellers to deliver more comprehensive, relevant, and authentic reviews through the innovative application of AI technology. In light of the increasingly pivotal role that artificial intelligence plays in modern commerce, an impressive 83 percent of consumers express a willingness to invest more for the privilege of experiencing AI's transformative impact during their online shopping endeavors. This inclination is largely driven by the myriad advantages AI offers, with nearly half of the participants (49 percent) acknowledging that it streamlines product searches, elevates customer service, and enhances the overall ease of online shopping, as noted by James. These insights emerge from a comprehensive study conducted in partnership with Kantar, encompassing six Southeast Asian nations: Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. The research engaged over 6,000 e-commerce users aged 18 to 60 in September 2024. "The unveiling of our first report signifies a crucial milestone in comprehending how AI is poised to redefine the landscape of e-commerce. As technology advances, so too do the expectations of consumers," James commented.

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