NOC Designates Local Brand As Official Apparel For Team Indonesia

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NOC Designates Local Brand As Official Apparel For Team Indonesia

Tuesday, 17 Dec 2024

The Indonesian Olympic Committee (NOC) has officially appointed the local brand, Mills, as the apparel provider for the Indonesian team. Mills will support the athletes competing in international multi-sport events over the next four years. Tjia Kong Hou, CEO of PT. Mitra Kreasi Garmen (Mills), expressed pride in this collaboration, stating it has been a long-awaited goal for the brand. "As a local product, Mills aims to inspire and motivate the Indonesian athletes who strive to elevate the nation's pride through sports," he said.

"This partnership reflects our support for the advancement of national sports. We are proud to contribute to the journey of Indonesian athletes achieving global success. With innovation and quality, we are committed to standing by Team Indonesia at every step towards victory," he added. Furthermore, Tjia mentioned that this collaboration demonstrates the quality of Mills products across all sports, earning the trust of NOC Indonesia to accompany local athletes in international events. "This partnership shows that MILLS is ready to support all sports disciplines of the Indonesian contingent, focusing on quality, comfort, and the brand value of MILLS, which is well-received both nationally and internationally," he stated.

NOC Indonesia President, Raja Sapta Oktohari, acknowledged that Mills is a clear example of a local product supporting the efforts of Indonesian athletes to sing the national anthem and raise the Red and White flag on the world stage. "Mills has proven that this collaboration not only reflects support for national sports talent but also pride in local products that can compete internationally," Okto said.

With a spirit of collaboration, KOI and Mills aim to not only elevate Indonesia's sports achievements but also strengthen pride in local products, he added. Meanwhile, the CEO of Team Indonesia, Richard Sam Bera, revealed that the first multi-event supported by Mills will be the Asian Winter Games, taking place in Harbin from February 7 to 14, 2025. Team Indonesia will also participate in the Asian Youth Games in Bahrain from September 7 to 17 and the SEA Games in Thailand from December 7 to 19, 2025. "As an athlete, I understand how crucial quality equipment is for performance on the field. The partnership with Mills not only provides the best quality for athletes but also reflects our pride in local creations," Richard said. "I believe this collaboration will bring positive energy to Team Indonesia as we strive for success on the world stage," said Richard, who is also an Olympic swimmer.

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