BMW Prepares IDR80 Billion To Build The Most Complete Showroom In Sentul Bogor

Dok: BMW

BMW Prepares IDR80 Billion To Build The Most Complete Showroom In Sentul Bogor

Friday, 13 Dec 2024

BMW Performance Motors Indonesia (BMW PI) has allocated an investment of IDR 80 billion to establish its latest showroom in the Sentul City area of Bogor Regency. This showroom is designed to serve as a comprehensive service center, embodying the 3S concept (sales, service, and spare parts).

Jean-Philippe Parain, Senior Vice President of Sales for the Asia-Pacific, Eastern Europe, Middle East, and Africa regions, stated that this significant investment is expected to provide a premium experience for customers in Indonesia. "I would like to commend the team at Performance Motors Indonesia. Their deep understanding of the local market, combined with BMW's global expertise, creates a strong synergy that will set a new standard in premium automotive retail," Jean remarked following the ceremonial groundbreaking on Friday, December 13, 2024, in Sentul.

According to Jean, the establishment of the BMW Performance Motors Sentul showroom is crucial as it will be the first dealership for a premium automotive brand in the area. The facilities within the showroom are specifically designed to cater to the evolving needs of customers.

"This new facility will showcase a comprehensive portfolio of BMW products that align with customer demands. Our commitment extends beyond physical expansion to include a thorough approach to the unique preferences of each region," he explained.

Peter Medalla, President Director of BMW Group Indonesia, added that the showroom's presence in the elite Bogor area aims to reach a broader market segment. Peter noted that Sentul is one of the most dynamic and rapidly developing areas within the Jabodetabek region. (ferry@insightinnews.com)

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