Asuransi Digital Bersama Reveals Plan To Conduct IPO

Asuransi Digital Bersama Reveals Plan To Conduct IPO

Wednesday, 11 Dec 2024

The lifestyle insurance company PT Asuransi Digital Bersama Tbk (YOII) is planning to conduct an initial public offering (IPO) on the Indonesia Stock Exchange (BEI). The company intends to release up to 412,087,500 shares, representing a maximum of 12.03 percent of the total issued capital. The initial offering price for the shares is set between Rp 100 and Rp 110, which means the company could raise as much as Rp 45.32 billion.

The shares offered in this initial public offering are new shares issued from the company's portfolio, which will grant equal rights to existing shareholders, including rights to dividends and voting rights in the general meeting of shareholders. For this corporate action, the company has appointed PT Reliance Sekuritas Indonesia Tbk as the underwriter for the issuance of securities.

Adi Wibowo Adisaputro, the President Director of PT Asuransi Digital Bersama Tbk (YOII), expressed confidence that this is an opportune time to enter the Indonesian stock market.

“All funds obtained from the sale of shares offered through this initial public offering, after deducting issuance costs, will be entirely allocated for working capital to strengthen the company's capital structure,” he stated in an official announcement on Wednesday (December 11, 2024). Adi further noted that approximately 80 percent of the IPO funds will be utilized for marketing expenses to support the company's business strategy, product distribution, and brand awareness.

Approximately 20 percent of the resources will be allocated for the development of applications, specifically the insurance wallet, along with supporting infrastructure such as data centers, web hosting, system security, and the utilization of artificial intelligence. Additionally, this allocation will cover the development of human resources, which includes costs associated with recruiting new employees in the fields of information technology, technical support, and operations.

Adi elaborated that the company plans to enhance its general insurance services through online platforms, including websites, mobile applications, and social media channels. This initiative aims to enable customers to access information about insurance products, submit claims, and interact with the company electronically via applications or platform integrations developed by the organization.

"Through the established processes, the company anticipates a reduction in the reliance on physical documents and a significant acceleration of procedures that previously required considerable time. Customers will also have the ability to apply for insurance and submit claims seamlessly, as information regarding insurance coverage will be provided digitally, allowing for document uploads when necessary. The company's insurance products will be tailored to meet the individual needs and digital lifestyles of consumers. Customers will have the option to select their desired insurance coverage, determine the coverage period, and choose premiums that align with their requirements and budget," he stated.

In the future, the company will align its marketing and sales strategies with the evolving digital lifestyles of consumers. By adopting the latest technologies, the company will focus its efforts on digital platforms to reach consumers more effectively. All marketing and sales processes will be integrated online, facilitating a more structured and efficient management of customer data through digital systems.

The company will also leverage technologies such as artificial intelligence, data analytics, and natural language processing to enhance customer experience and operational efficiency. These technologies enable insurance firms to conduct more effective risk assessments, process data swiftly, and provide relevant recommendations to clients. Digital insurance companies gather and analyze customer data to identify trends, assess risks, and develop improved products. This data may include demographic information, claims history, consumer behavior, and other data sources. Consequently, advanced data analysis assists digital insurance companies in making more informed business decisions and deepening their understanding of their customers, concluded Adi. (putri@insightinnews.com)

Tag:

We would appreciate your comments

Business_Economy