Frank & Co Wins 2024-2025 “Brand Of The Year” In London

Frank & Co Wins 2024-2025 “Brand Of The Year” In London

Friday, 06 Dec 2024

The luxury jewelry brand Frank & co., operating under PT Central Mega Kencana (CMK), has been honored with the international title of "Brand of the Year" at the World Branding Awards 2024-2025. This prestigious event took place at the Tower of London, England. This recognition marks the fourth occasion on which Frank & co. has received this accolade, having previously won the same award in 2023-2024, 2020-2021, and 2019-2020. The World Branding Awards, organized by the World Branding Forum in London, has been held 18 times.

The evaluation for this award involved over 100,000 consumers from around the globe. This year, out of 927 nominated brands from 66 countries, fewer than 100 brands were awarded the title of "Brand of the Year," including Frank & co.

Petronella Soan, the Operation Retail Director of Central Mega Kencana, the parent company of Frank & co., stated that this award is a testament to the brand's commitment to delivering high-quality jewelry. "For nearly three decades, Frank & co., known as The Residence of F Colour and VVS Clarity Diamond Jewellery, has consistently ensured that all jewelry collections are designed and crafted with the finest materials. Frank & co. also holds SNI certification issued by the Government of Indonesia, which guarantees that the gold content in its collections meets the required standards," Petronella remarked.

Frank & co. has been notably vocal in expressing its commitment to innovation and empowerment. In 2024, for instance, the company collaborated with Maudy Ayunda on the "You Are a Diamond" campaign, which featured the "See the Light" jewelry collection. This campaign, centered around sustainable 18-carat gold, also involved director Kamila Andini.

Previously, Frank & co. launched the "Express Yourself with Frank & co." campaign, which ran from early 2021 to early 2024. This initiative encouraged individuals to celebrate significant life moments through Frank & co. jewelry, utilizing short films, social experiments, and offline activations.

Additionally, Frank & co. has initiated collaborations with renowned Indonesian designers such as Sebastian Gunawan and Monica Ivena. In mid-2022, the company partnered with HYBE, a South Korean multinational entertainment company, to unveil the "Frank & co.'s BTS TinyTAN Special Collection," inspired by the seven members of the iconic pop group BTS. (ferry@insightinnews.com)

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