Accor And Tiket Com Forms Strategic Collaboration

, 24 Nov 2024

The Accor hotel network has entered into a strategic partnership with the Indonesian online travel agency, tiket.com. This global strategic alliance was announced at the Pullman Jakarta Indonesia Thamrin CBD on Thursday, November 7, 2024, with the objective of expanding global hotel booking options for travelers. As a result of this partnership, tiket.com users will have access to a wider range of accommodation options within the Accor network worldwide. However, this expansion will occur gradually, starting with the Asian region. Currently, Accor operates over 490 hotels in Asia across 17 brands, including Raffles, Fairmont, Sofitel Legend, Sofitel, MGallery, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, Novotel, Handwritten, Mercure, TRIBE, ibis, ibis Styles, and ibis Budget. Through the tiket.com platform, travelers will benefit from a diverse selection of hotels, competitive offers, and a seamless hotel booking experience via the user-friendly tiket.com website and app. This partnership will be further enhanced by targeted marketing initiatives from tiket.com, aimed at increasing the visibility of Accor hotels on the platform. "This partnership positions Accor to accelerate our growth in Indonesia and drive travelers to other markets in Asia and beyond," stated Garth Simmons, Chief Operating Officer of Accor’s Premium, Midscale, and Economy Division in Asia, in Jakarta. Garth emphasized that tiket.com is the ideal partner, as it is one of the major players in the rapidly evolving Indonesian tourism landscape. "We believe that this collaboration will create new opportunities for travelers and significantly contribute to the advancement of the tourism sector in Asia."

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